Los Angeles

A Three-Part Plan for Audience Engagement

  • Thursday - 1:30 PM - 2:30 PM
  • Constellation Ballroom II
  • #ONA15plan

The competition for readers is only getting fiercer as new apps and social platforms make a la carte consumption of news the new norm for an increasingly sophisticated audience. Luckily,  you don’t need a team of engineers to reach those readers – you just need a good plan for engagement. We’ll discuss three basic approaches, including newsletters, social media strategy and audience metrics, to give you the tools you need to help bring quality journalism to the widest possible audience, no matter the size of your organization.

Resource
http://bit.ly/ona15plan - session slide deck

— This session will have recorded audio

Speakers

Greg Emerson - Deputy Editor, Emerging Technologies, Newsday.com
emersongreg | http://www.newsday.com

Carla Zanoni - Executive Emerging Media Editor, Wall Street Journal
carlazanoni | http://www.wsj.com/

Alexandra Smith - Engagement Editor, Fort Collins Coloradoan
alexandraleighs | http://www.coloradoan.com/

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