The first ONA-Poynter Leadership Academy for Women in Digital Media, held in spring 2015, unleashed a firehose of knowledge and emerging talent. The instructors\u00a0at the academy\u00a0represented a who\u2019s-who of smart, innovative women leaders, and the 25 passionate hand-picked participants\u00a0taught as much as they learned.<\/p>\n
And we wanted to share some of their best\u00a0insights at ONA15.<\/p>\n
A select number of\u00a0Academy graduates and\u00a0presenters from the weeklong training will join us in Los Angeles over the course of three days to share strategies and tips, ranging from pitching ideas to negotiating your compensation, and expand the conversation to include attendees. It\u2019s important to note that you don\u2019t have to have a Y chromosome to come away with serious fodder for growing your leadership skills.<\/p>\n
Here\u2019s a guide to\u00a0the leadership lessons coming your way:<\/p>\n
What Type of Influencer Are You? comes with the highest of recommendations from\u00a0the Women’s Leadership Academy\u00a0alumnae: CNN Editor-in-Chief Meredith Artley (and ONA Board President) will explore the surprising types of influence you may wield, as well as how to use yours to motivate people and move your ideas and projects forward. If you\u2019re a current or aspiring newsroom leader, you\u2019ll learn how to be a stronger one.<\/p>\n
Negotiations can be one of the most stressful parts of our jobs, so we’ll give a glimpse at one\u00a0of the top-rated sessions at the academy. Our experienced workshop leaders will discuss negotiation tactics, including when to start the conversation, how to play to your strengths and creative ways to find common ground \u2014 as well as that magic number.<\/p>\n
Fluid is the new norm in newsrooms, which constantly restructure, invent new job titles and juggle high staff turnover. Nurturing leaders and rethinking hierarchy and management skills for an ever-changing culture are a true challenge \u2014 but not an insurmountable one. Imaeyen Ibanga, NBC News producer, joins a a cross-generational panel to help us think through Developing Leaders for the New Normal. Hear how both established and emerging executives from start-up, blended and legacy newsrooms are preparing the next-level leader. Come ready to contribute your own thoughts, questions and approaches that worked.<\/p>\n
We\u2019ve all had cool ideas for projects that probably would\u2019ve been successful if we had just gotten them past our managers. In Perfecting Your Internal Pitch, Kari Cobham of Cox Media Group\u00a0will join\u00a0a discussion about what managers want to hear when a digital staffer sits across from them. You\u2019ll also get tips and learn lessons from successful and failed pitches.<\/p>\n
With the advent of Periscope, Meerkat, Stringwire and other tools, live streaming has become ubiquitous, both for reporters and the broader news community. Shadi Rahimi, AJ+, walks us through the The Live Stream Landscape, where you\u2019ll learn creative ideas for adopting livestream, as well as workflow for covering breaking news events and the ethical challenges beginning to emerge around user coverage.<\/p>\n
Ever envision a tool that would make a story you were reporting or a workflow you were trapped in so much better? Ever daydream about flipping your desk, walking out of the newsroom and getting to call that person in the mirror \u201cboss\u201d? AllDigitocracy\u2019s Tracie Powell and Rivet Radio’s\u00a0Geneen Harston join forces for Real World Lessons for News Startups. We\u2019ll hear from an excellent crop of diverse news entrepreneurs on the problems they\u2019re aiming to solve. Afterward, ask questions and get feedback on your own ideas, as well as insights into the start-up life.<\/p>\n
For media and journalism organizations, understanding how to get and keep funding from philanthropic foundations is often a mystery. Academy alumna Meghann Farnsworth of the Center for Investigative Reporting will host Help Us Fund Your Work: Candid Advice from Funders Who Love You, a vibrant Q&A between U.S. funders and grantees designed to shed some light on the decision-making process, as well as offer tips for applying for grants. For-profit local journalism organizations, come hear how you can attract foundation dollars, too.<\/p>\n
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