{"id":1143,"date":"2015-06-04T14:34:07","date_gmt":"2015-06-04T14:34:07","guid":{"rendered":"http:\/\/ona15.journalists.org\/sessions\/planningforplatform\/"},"modified":"2015-10-08T19:38:26","modified_gmt":"2015-10-08T19:38:26","slug":"planningforplatform","status":"publish","type":"ona_session","link":"https:\/\/ona15.journalists.org\/sessions\/planningforplatform\/","title":{"rendered":"Planning for Platform: Targeting Social Media Messages Across Different Channels"},"content":{"rendered":"<p>Social media gives you the unique opportunity to reach a variety of audiences on multiple platforms. Get tips on what plays well on Instagram, Facebook, Twitter and others, and how you can tailor your messaging to resonate with readers based on where they\u2019re seeing your content, while still preserving your unique voice.<br \/><br \/>\n<br \/><br \/>\n<strong>Resource<\/strong><br \/><br \/>\n<u><a href=\"http:\/\/bit.ly\/1PyuFwv\" style=\"text-decoration:none;\" target=\"_blank\">http:\/\/bit.ly\/1PyuFwv<\/a><\/u>\u00a0\u2013\u00a0session slide deck<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1443092400,"end_time":1443096000,"moderators":[[]],"hashtag":["#plan4platform"],"soundcloud":[],"scribble":["1502050"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions\/1143"}],"collection":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/878"},{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/3657"}],"wp:attachment":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/media?parent=1143"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/tags?post=1143"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/event?post=1143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}