{"id":1157,"date":"2015-06-04T14:34:07","date_gmt":"2015-06-04T14:34:07","guid":{"rendered":"http:\/\/ona15.journalists.org\/sessions\/audiencedevelopment\/"},"modified":"2015-09-18T15:50:14","modified_gmt":"2015-09-18T15:50:14","slug":"audiencedevelopment","status":"publish","type":"ona_session","link":"https:\/\/ona15.journalists.org\/sessions\/audiencedevelopment\/","title":{"rendered":"A Three-Part Plan for Audience Engagement"},"content":{"rendered":"<p><p>The competition for readers is only getting fiercer as new apps and social platforms make a la carte consumption of news the new norm for an increasingly sophisticated audience. Luckily, \u00a0you don\u2019t need a team of engineers to reach those readers \u2013 you just need a good plan for engagement. We\u2019ll discuss three basic approaches, including newsletters, social media strategy and audience metrics, to give you the tools you need to help bring quality journalism to the widest possible audience, no matter the size of your organization.<br \/><br \/>\n<br \/><br \/>\n<strong>Resource<\/strong><br \/><br \/>\n<u><a href=\"http:\/\/bit.ly\/ona15plan\" style=\"text-decoration:none;\" target=\"_blank\">http:\/\/bit.ly\/ona15plan<\/a>\u00a0\u2013 session slide deck<\/u><\/p><p><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/227061116&amp;color=ff9900&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\"><\/iframe><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1443101400,"end_time":1443105000,"moderators":[[]],"hashtag":["#ONA15plan"],"soundcloud":[],"scribble":["1502157"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions\/1157"}],"collection":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/846"},{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/1472"},{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/910"}],"wp:attachment":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/media?parent=1157"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/tags?post=1157"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/event?post=1157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}