{"id":1617,"date":"2015-06-09T15:34:45","date_gmt":"2015-06-09T15:34:45","guid":{"rendered":"http:\/\/ona15.journalists.org\/sessions\/measuringimpact\/"},"modified":"2015-09-18T15:56:25","modified_gmt":"2015-09-18T15:56:25","slug":"measuringimpact","status":"publish","type":"ona_session","link":"https:\/\/ona15.journalists.org\/sessions\/measuringimpact\/","title":{"rendered":"Moving the Needle: What\u2019s Your Impact?"},"content":{"rendered":"<p>That terrific story package your team just put heart and soul into \u2014 did it move your readers and viewers to tears or to action? If your answer is \u201cWho knows?,\u201d then this session is for you. Data experts will focus on current best practices around both qualitative and quantitative newsroom analytics, including where measures of traffic and measures of impact overlap and conflict. Case studies and resources will help you get started in your newsroom.<br \/><br \/>\n<br \/><br \/>\n<strong>Resource<\/strong><br \/><br \/>\n<a href=\"https:\/\/github.com\/newslynx\/ona15\/raw\/master\/Tipsheet-ONA-Measuring%20Impact.pdf\" style=\"text-decoration:none;\" target=\"_blank\"><u>Tips for Moving the Needle<\/u><\/a><br \/><br \/>\n<br \/><br \/>\n<a href=\"https:\/\/www.gitbook.com\/book\/towcenter\/the-traffic-factories\/details\" style=\"text-decoration:none;\" target=\"_blank\"><u>The Traffic Factories: Metrics at Chartbeat, Gawker Media, and the <\/u><u>New York Times<\/u><\/a>\u00a0\u2013 by presenter Caitlin Petre<br \/><br \/>\n<br \/><br \/>\n<u><a href=\"http:\/\/newslynx.org\/\" style=\"text-decoration:none;\" target=\"_blank\">Newslynx: A Tool for Newsroom Impact Measurement<\/a><\/u>\u00a0\u2013 a project by Brian Abelson and presenter Michael Keller.\u00a0<p><iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/227053742&amp;color=ff9900&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\"><\/iframe><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1443112200,"end_time":1443115800,"moderators":[[]],"hashtag":["#ONA15impact"],"soundcloud":[],"scribble":["1517194"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions\/1617"}],"collection":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/1729"},{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/1453"}],"wp:attachment":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/media?parent=1617"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/tags?post=1617"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/event?post=1617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}