{"id":3371,"date":"2015-06-29T18:28:21","date_gmt":"2015-06-29T18:28:21","guid":{"rendered":"http:\/\/ona15.journalists.org\/sessions\/unconference4\/"},"modified":"2015-06-29T18:28:21","modified_gmt":"2015-06-29T18:28:21","slug":"unconference4","status":"publish","type":"ona_session","link":"https:\/\/ona15.journalists.org\/sessions\/unconference4\/","title":{"rendered":"La \u201cCronaca Italiana\u201d Instagram project: how a main stream media handed out their social account to citizens &#8211; [Unconference]"},"content":{"rendered":"<p><img style=\"max-width: 40%; float: right; clear: both; padding-top: 30px; padding-left: 10px;\" src=\"http:\/\/ona15.journalists.org\/wp-content\/uploads\/sites\/10\/2015\/08\/TinyLetter_Logo.png\" \/><p>Which is the best way to involve local communities in your information\u2019s ecosystem? What does \u201cengagement\u201d really mean? Our answer is: give them your home\u2019s keys. During the summer \u201cCronaca italiana\u201d, the digital aggregation and social title of Italian national news agency AGL, brought community engagement to a totally new level: we literally gave to communities the keys to our own doors. \u00a0We intend to tell you the story of this \u201csocial first\u201d project, and the lessons we learned from the test. We established a partnership with the \u201cInstagramers Italia\u201d association (aka the \u201cIgers\u201d) to jointly manage our Instagram account. For three months four different regional communities of \u201cIgers\u201d were allowed to use the password of our own account to keep a visual diary and tell the stories of their communities with images: landscapes, people, emotions. We had almost 500 pictures posted, more than 13,000 likes, and our newly opened Instagram account acquired seven times the initial followers. All without any need to edit or moderate the \u201cIgers\u201d posts. It\u2019s been a successful experiment in \u201csocial first\u201d. We didn\u2019t want to just \u201copen the door\u201d to our readers, we wanted to make them responsible for a project, bring them on our side of things. We are a network of city and regional newspapers and \u201cIgers\u201d are already structured in the same way, with local chapters of their association \u2013 which makes us and them part of the same environment. And it worked: people took it very seriously, they discussed in their chats and groups before choosing to post one picture or another. And they always posted regularly, with no needs of being pushed by the newsroom\u2019s staff. This could be a solid base for other collaborations and projects, online and offline (ie live events, exhibitions), but also the first step towards a membership program. Do you wanna know more about it? Vote \u201cLa Cronaca Italiana Instragram project\u201d for ONA15 Unconference.\u00a0<\/p><\/p>\n<p><p><em>Andrea Iannuzzi: Editor in chief, AGL, Gruppo Editoriale Espresso. Former deputy Editor, Repubblica Sera. Social media addicted, digital explorer, wannabe sailor (if I had time)\u00a0<\/em><br \/><br \/>\nThe unconference is a chance for conference attendees to propose conversations on topics we may not have covered elsewhere. Topics were\u00a0<a href=\"http:\/\/onaunconference.tumblr.com\/\" style=\"box-sizing: border-box; color: rgb(66, 139, 202); text-decoration: none; font-family: &#39;Helvetica Neue&#39;, Helvetica, Arial, sans-serif; font-size: 14px; line-height: 20px; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;\" target=\"_blank\">pitched here<\/a>\u00a0through the first day of the conference, and voting was held on Friday, September 25. Winning sessions held on Saturday, September 26.<br \/><br \/>\nSpecial thanks to\u00a0<a href=\"http:\/\/tinyletter.com\/\" target=\"_blank\">TinyLetter<\/a>\u00a0for supporting the unconference, and for ensuring we\u2019ll hear from more voices in the programming.<br \/><br \/>\n<br \/><br \/>\n<strong>Resource<\/strong><br \/><br \/>\n<a href=\"http:\/\/ona15.journalists.org\/wp-content\/uploads\/sites\/10\/2015\/10\/CronacaItaliana.pdf\" target=\"_blank\">Presenter slides (.pdf)<\/a><\/p><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1443281400,"end_time":1443285000,"moderators":[[]],"hashtag":["#ONAuncon"],"soundcloud":[],"scribble":["1502579"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions\/3371"}],"collection":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"wp:attachment":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/media?parent=3371"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/tags?post=3371"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/event?post=3371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}