{"id":34746,"date":"2015-08-26T20:32:28","date_gmt":"2015-08-26T20:32:28","guid":{"rendered":"http:\/\/ona15.journalists.org\/sessions\/audienceanalytics\/"},"modified":"2015-09-18T15:49:08","modified_gmt":"2015-09-18T15:49:08","slug":"audienceanalytics","status":"publish","type":"ona_session","link":"https:\/\/ona15.journalists.org\/sessions\/audienceanalytics\/","title":{"rendered":"Meaningful Measurement: An Audience-First Approach to Data"},"content":{"rendered":"<p>With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC\u2019s Media Impact Project will explore how meaningful measurement starts with a few concepts that will help you consider your news audience. <iframe width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/227316174&amp;color=ff9900&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false\"><\/iframe><iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/hDo5zAv1TX0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"start_time":1443092400,"end_time":1443096000,"moderators":[[]],"hashtag":["#ONA15measure"],"soundcloud":[],"scribble":["1502076"],"viafoura":[],"youtube":[],"vimeo":[],"facebook":[],"trint":[],"slideshare":[],"livestream":[],"resources":[],"video_embed":[],"first_name":"","last_name":"","title":"","organization":"","website":"","twitter":"","_sponsor_url":"","_sponsor_tagline":"","_sponsor_level":"","spay_email":""},"tags":[],"event":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions\/34746"}],"collection":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/types\/ona_session"}],"https:\/\/api.journalists.org\/speaker":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/speakers\/34561"}],"wp:attachment":[{"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/media?parent=34746"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/tags?post=34746"},{"taxonomy":"event","embeddable":true,"href":"https:\/\/ona15.journalists.org\/wp-json\/wp\/v2\/event?post=34746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}