Los Angeles

Millennials Aren’t Just Snake People! Breaking Down The Monolith

  • Saturday - 10:00 AM - 11:00 AM
  • Olympic Ballroom II
  • #ONA15mill

Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute, we’ll start breaking down various categories of millennials, with the goal of helping you better understand the next generation of news audience and how to reach different communities. We’ll also get a real-world sense-check from Mic.com’s James Allen.

— This session will have recorded audio

Speakers

James Allen - VP, Communications and Strategy, Mic
jamesallen | http://www.mic.com

Jennifer Benz - Deputy Director, The Associated Press-NORC Center for Public Affairs Research
jennybenz | http://www.apnorc.org/Pages/default.aspx

Jennifer Maerz - Freelance Writer & New Media Consultant, Former Editor-in-Chief of The Bold Italic
jennifer_maerz | http://www.jennifermaerz.org/

Moderator

Kevin Loker - Program Manager, American Press Institute
kevinloker | http://www.americanpressinstitute.org

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