With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how meaningful measurement starts with a few concepts that will help you consider your news audience. [soundcloud url="https://api.soundcloud.com/tracks/227316174" params="color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session will have live video

— This session will have recorded audio