Los Angeles

Meaningful Measurement: An Audience-First Approach to Data

  • Thursday - 11:00 AM - 12:00 PM
  • Beverly Hills Room
  • #ONA15measure

With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how meaningful measurement starts with a few concepts that will help you consider your news audience. [soundcloud url="https://api.soundcloud.com/tracks/227316174" params="color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session will have live video

— This session will have recorded audio


Dana Chinn - Director, USC Media Impact Project, USC Annenberg Norman Lear Center
danachinn | http://www.mediaimpactproject.org