Whether you’re a digital-only outfit or a legacy organization, you’re most likely seeing the majority of your audience finding your content via a mobile device. Two experts — from BBC and The New York Times — will discuss their experiences in shaping a mobile app designed for the best user experience. We’ll explore when we might predict user needs, what users want to share via social media and how push notifications fit into the mix. This is an update of our most popular ONA London: Mobile session, fresh for ONA15! [soundcloud url="https://api.soundcloud.com/tracks/227380689" params="color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session will have live video

— This session will have recorded audio