“Immersive content” was the buzz phrase of the year at SXSW, with talks focused on virtual reality and augmented experiences. But one company has been delighting audiences with wholly immersive experiences for 60 years now. Hear from Disney’s Steve Davison, Vice President of Parades and Spectaculars, who not only has perhaps the best job title at ONA15, but also has spent nearly three decades creating immersive, narrative experiences for millions of fans around the world. We’ll talk about how to approach designing for audience expectations and how to give a live event that extra little bit of magic.