Los Angeles

Find the Metrics That Matter for Your Newsroom

  • Saturday - 10:00 AM - 11:00 AM
  • Olympic Ballroom I
  • #ONA15metrics

So you want to identify the numbers that move your business' bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few reasonable metrics that really matter today and take action based upon what they tell you. We're here to help. We'll discuss what metrics matter, how they should influence your decision-making, and what metrics tools should look like in five years' time. We'll be sure to share tips and slides so you can put our practical advice to use right away.

http://lohud.us/ona15metrics - slide deck and handouts

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— This session will have recorded audio


Anjanette Delgado - Audience Analyst, Gannett and lohud.com
anjdelgado | https://www.linkedin.com/in/anjanettedelgado

Rob Gates - Audience Analyst, The (Louisville, Ky.) Courier-Journal and Courier-Journal.com
rjgatesontheweb | https://www.linkedin.com/in/robjgates