Too often, you spend a lot of time building an incredible video package, only to realize you have to retrofit your final content to a variety of social media channels. Two top newsroom leaders will lend insight into how their video teams are making distribution part of an organic process at the outset, and open up discussion on instilling a more strategic approach. [soundcloud url="https://api.soundcloud.com/tracks/227217659" params="color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session will have recorded audio