Los Angeles

Yik Yak, Swamp Juice and the Importance of the Hyperlocal Conversation

  • Thursday - 3:00 PM - 4:00 PM
  • Los Angeles Room
  • #ONA15yy

Yik Yak, the hyperlocal short-form social network, has been taking college campuses by storm since its founding a little more than a year ago, and is poised to emerge as a modern-day town square. You’ll hear from Yik Yak Co-Founder Brooks Buffington, in conversation with the University of Florida’s Matt Sheehan, on how news organizations can monitor and engage in these conversations. You’ll also get a sneak peak at the experimental effort between Yik Yak and the UF’s Innovation News Center to create the app’s first sustained local news and information feed, “Swamp Juice.” [soundcloud url="https://api.soundcloud.com/tracks/227503867" params="color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false" width="100%" height="166" iframe="true" /]

— This session will have live video

— This session will have recorded audio


Brooks Buffington - Co-Founder and COO, Yik Yak
| http://www.yikyakapp.com


Erica Hernandez - Mobile Reporting Specialist, Atlanta Journal-Constitution
EricaAlyssa | http://m.ajc.com

Matt Sheehan - Director, Innovation News Center, University of Florida
mattsheehan | http://www.matthewcsheehan.com