Will is the Advocacy and Creative Director at VShift, a communications agency focused at the intersection of marketing strategy, storytelling and digital design. VShift works with major corporate brands and nonprofit organizations in pursuit of an incredibly simple idea: do great work that matters. Will leads the agency’s content strategy, thought leadership, advocacy and human resources engagements, including projects on paid parental leave, digital recruitment strategies, and storytelling around culture and careers. Prior to joining VShift, he discovered his passion for organizational culture, effective management and workplace transparency during eight years with Advocates for Youth and through the Center for Progressive Leadership Executive Fellows program. Will has a M.A. in Political Management from the George Washington University and spends most of his spare time throwing dinner parties with his husband at their home in Brooklyn.
